Paul Cartwright Branding was contacted by leading Kent-based pear growers, David and Caroline Long, to design an the juice bottle identity for a new venture into the world of fruit juices.
The Marshgate Farm brand logo was created first, based on imagery of carved stone blocks found on period farm houses in the region.
The pear juice label itself is clear to allow the colour of the juice itself to come through. It features a pear tree illustration which offers a device for strong colour-coding, ready for new varieties of juice planned for development further down the line.
UPDATE: Based on the continuing success of the 75cl sized bottle, Marshgate Farm pear juice is now available in 25cl sized bottles perfect for hotels and bars. Paul Cartwright Branding created the artwork for the new bottle having designed the previous larger size.
FROM THE CLIENT:
Paul’s interpretation of the design brief has been absolutely key to the successful launch of our product, with outlets including Harvey Nichols citing the bottle design as a key reason for stocking the product. Paul is very professional and easy to work with and I wouldn’t hesitate to recommend him.
CAROLINE LONG | OWNER
Since this project we have also designed the packaging for the Marshgate’s pre-packed pears. Details of the project are here.
