PROJECT: Pleased to announce our new soap packaging graphic identity design project for Olivary Fine Soaps, an established British company producing fine, natural handmade soaps.
The client contacted us to help create an identity for their already popular range of quality, handmade soaps with the intention of making the leap from farmers’ markets to online and high street retail.
MODERN PACKAGING IDENTITY
Moving away from a traditional, homemade, rustic aesthetic, the new carton has a smooth, matt finish with a wrap-band effect and is designed for maximum flexibility by featuring only the generic details of the product.
PRINT-BUDGET-AWARE SOAP PACKAGING
The specific description of the soap is added to the carton through the use of self-adhesive coloured labels that wrap around three faces of the carton. This enables greater economies of scale when it comes to printing the carton and allows experimentation with new, alternative soap fragrances for the price of a few labels.
The new ‘Olivary’ logo appears de-bossed on the uncoated board, at the full width of the carton allowing it to be merchandised either horizontally or vertically. An aperture allows customers to see the colour of the soap itself and sample the fragrance without opening and potentially spoiling the carton.
The client’s marketing copy and descriptions of the soap fragrances themselves are quirky and amusing and add to the overall quality of the soap brand.
FROM THE CLIENT:
Paul Cartwright’s enthusiasm and energy for the project was impressive. He was able to turn a vision, an idea, a hope into a 3D structure that accomplished all the desired goals. His support and expertise has been instrumental in the development of the company. I look forward to working with Paul again in the near future. I can’t recommend, or thank him, enough.
SUE FITZMAURICE | DIRECTOR & SOAP MAKER
The complete range featuring the new soap packaging graphic identity is available online now at www.olivaryfinesoaps.com
