Having designed the existing packaging identity for Cherish‘s range of hair products we were asked to look at designing the graphic identity for a range of children’s hair braids called Cherish Junior.
Aimed at both mum and daughter, the range of shorter length versions of popular braid styles has been designed to echo the ‘grown-up’ versions, but with packaging that is attractive to both.
Keeping the existing Cherish logo, we have added a loose drop shadow to some of the logo lettering, giving it a more child-like, irregular feel. A hanging sign, displaying the word ‘Junior’, hangs from Cherish logo and introduces some new bright new colours in the form of a striped background.
(To see how the Cherish logo usually appears, you may be interested in our design work for the brand’s pre-stretched braid packaging.)
This colourful striped detail features further on the product swing ticket and on the edges of the main header and insert cards of the new hair braid packs.
Large painted-style brush strokes display the main product description and hair length details.
A pattern of stars, swirls, hearts and smiley faces adds further cuteness to the background of the new packaging graphics.
We have also designed a suite of bold, colourful icons which display the various features of the hair braids – cute enough for kids and perfect for the knowing mother!
The new range of children’s hair braids has literally just arrived (November 2022) and below are some very quick snapshots of the new packaging in the client’s warehouse, showing some of the finished packs ready for distribution.
Some other projects we’ve worked on specifically for children are:
An identity for Bath, Bubble and Beyond’s bath fizzer products, Christmas novelty soap bars and for newborns, an identity for premium baby gifts.
