Following on from the re-design of the Amplex Breath Freshening Capsule range, Paul Cartwright Branding were asked to re-design the brand logo, labelling and carton graphic identity for three flavours of breath fresh spray for 1970’s brand Goldspot.
The new Goldspot logo has been re-designed using a more contemporary typeface and introduces a ‘target’-type icon and is depicted in black gold where used in corporate brand situations.
HANGING CARD PACK GRAPHICS
For the purposes of the new breath fresh spray range, the new logo with its updated typeface has been re-coloured to suit each product flavour. An eye-catching, repeat wallpaper pattern has been created using the circular ‘spot’ detail which has been applied to the back panel of a hanging carton card. The new packaging now offering great standout at the point of purchase.
Each variety consists of a pocket-sized spritz pump and has a screen-printed colour-coded base and shiny silver metallic cap and is featured on the hanging box carton as a printed visual.
The Mint Blast and Original breath fresh spray flavours are currently available throughout the UK with a great reaction from independent chemists and retailers.
UPDATE
A revised version of the backing card format was developed replacing the previous printed visual of the breath fresh spray product with a simpler vac formed blister pack.
