Paul Cartwright Branding were commissioned to design the Christmas gift food hamper graphics for premium retailer, Harrods of Knightsbridge.
TRADITIONAL HAMPER STYLE
The premium retailer’s gift hampers are renowned internationally as is the brand’s reputation and history. To reflect this, vintage illustrations of forks, spoons, glasses and corkscrews have been sourced for use on the department store’s seasonal hamper boxes.
The range has been divided into dinner, dessert and drinks-based gift areas – each featuring a specific vintage illustration (corkscrew, cutlery, glasses etc.) depicted in metallic gold and black inks.
Reversed colour-way swing tickets and bold red glossy ribbon form a highlight against the black/gold printed gift sets and carry boxes.