A cute baby gift range logo and product branding for My First… and My First Baby – two new children’s gift product ranges for premium department store Harrods, Knightsbridge.
As part of our on-going relationship with the retailer, we have designed the logo and product branding for a range of clothing and gift items for newborns and young children. Aimed at those wishing to congratulate the birth of a new child or for christening gifts the branding features cute illustrations, soft, radiussed corners and pastel blue, pink and silver colouration.
Designed by Paul Cartwright Branding, the product branding elements for the range consists of the gift range logo applied to folded swing ticket booklets, gift cartons, woven labels, side pips and woven tape.
Another project we’ve worked on specifically for babies and young children is our work on a range of petroleum jelly products.
