New label graphics for Highfield Vitamins. We were contacted by the brand owners to create an accessible, consistent and attractive graphic identity for this established low-cost, online kosher vitamins and food supplement brand.
The existing product range had a mix of pharmaceutical and homegrown labelling styles and had no clear product division and poor on-shelf standout.
VITAMIN AND SUPPLEMENT LOGO
The brand’s new graphic identity now features a bold, new logo featuring an ‘essence’ droplet detail as part of the lettering couple with a simple, yet strong brand colour.
The range of over 36 products are sold in three sizes of pharmaceutical bottles in translucent blue plastic and opaque white varieties, each branded with self-adhesive wrap labels.
PRODUCT TYPE DIVISION
With so many products, the range needed dividing to create some clarity between the various product types.
Three separate product category colour codes now divide the range into Vitamins, Herbals and miscellaneous products through the use of eye-catching coloured metallic foils across the label graphics.
CHILDREN’S VITAMINS LABEL GRAPHICS
After the successful re-launch of the range featuring the new labelling, the client came back to us to look at creating the label graphics for a multi-vitamin product specifically for children.
The general structure has been retained and we have introduced additional colours and a hand-drawn typeface into the label graphics to create the new children’s variation.
The products are available at www.highfieldvitamins.com.
Another personal care identity project we have worked on is for Chawtons Aromatherapy and a liposomal vitamin supplement project for Lipolife.
