We were asked by Network Health & Beauty to overhaul the graphic identity of Keromask, a high-performance, cover-up cosmetics product brand. Recognised and used by the British Medical Association and worldwide, the products are used to disguise tattoos, post-operative scars and other major skin blemishes.
The new logo, consists of an eye-catching silver foil frame (on packaging) and elegant lettering on a rich chestnut brown colour background and features across all products.
CONSUMER PACKAGING
The logo also appears as an embossing on the collar of the new silver pump reflecting a more sophisticated beauty cosmetic look.
The project consisted of creating the overall identity for the range and creating the final artwork across camouflage cream pumps, finishing powder cases, a cosmetic wipes pack, consumer sample blister pack kits, professional make-up sets and their accompanying cartons.
SAMPLE KITS
We have also designed and created the production artwork for all of the elements in the range including packaging graphics for the primary products, product labelling, instructional leaflets, point of sale and labelling for professional make-up artists kits.
PROFESSIONAL SIZES
To compliment the consumer-sized Keromask masking cream products launched previously, Paul Cartwright Branding has also designed the labelling for a professional, tube and tub-based version of this cover-up cosmetics product brand.
The range is available online with product demonstration videos available on YouTube.com
