Fun, new packaging graphics project designed by us for Obsession hair’s new range of kids pre-fluffed poppin’ twist hair products designed specifically for children.
Keeping up with the trend of offering hair braid products for children that match the ones that their mums use, the packaging graphics for these kids pre-fluffed poppin’ twists are bright and colourful with definite eye-appeal and designed to appeal to both adults and children alike.
As an extension to the grown-up side of the brand, we have created a sub-logo for the word ‘KIDDIES’ which sits below the main hair brand logo, based around a series of colourful blocks. This block formation is also used a repeat pattern on the swing ticket and insert card.
The poppin’ twist hair pack graphics, which work across a large, die-cut shaped swing ticket, backing card and header cards, all maintain the familiar Obsession brand colouration to maintain consistency – but in order to really stand out they’ve been used in a bolder style.
We have also created a more child-friendly range of icons for the usual features and benefits that are found on bulk braid hair products.
We created the original Obsession visual identity for the brand’s hero ‘ultra braid’ products and continue to create all of the brand’s packaging graphics. Details of the ‘ultra braid’ project are here.
The Obsession 3x Pre-fluffed Poppin’ Twist bulk hair is available from www.mamado.co.uk and at independent stores and online hair retailers.
