Paul Cartwright Branding has designed the skincare range identity for Kirsty McLeod, former beauty expert at The Times and celebrated facialist. Based on her years in the spa industry, she commissioned Snowbell and Elixir to develop a range of skin care products and us to create the identity for her new products.
As a result we have refreshed and extended the existing logo to create a graphic identity to work across the primary components and cartons of the product range, the company stationery, gift vouchers, literature and website.
Cartons are made from a textured, Italian board with blind embossings to each side, a subtle detail for the discerning shopper.
To complement the launch of the new skincare range, Paul Cartwright Banding has also implemented the identity across stationery, promotional literature and gift vouchers.
To maintain consistency with the feel of the product range, the same ultra-white, textured stock material has been used, together with watermarked and blind embossed versions of the decorative frame detail from the logo.
