We’re pleased to show our latest work on the update of this brand’s essential oils label graphics.
We designed the original labelling back in 2012 and the aromatherapy brand has been hugely successful since its launch, with 50 essential oil blend and base oil products now in its range!
(Click here to read the original article.)
ESSENTIAL OILS LABEL GRAPHICS 2023 UPDATE
Always wanting to keep the identities that we create looking fresh, we have updated the design to a more modern look, featuring a classic sans serif typeface and improved use of imagery.
The previous label graphics were colour coded according to the key ingredient, with the product title and Mamado ‘M’ both reflecting the colour, but wit an increasing number of oils in the range, the differences in colours became harder to manage.
The new design has one uniform colour across all label titles and the new typeface allows the description to be much larger and more legible. Images of the key ingredients now feature at a much larger scale and bleed off behind the gold foiled border which remains consistent across all essential oil labels.
The result is a crisp, modern identity with the Mamado Aromatherapy logo remaining prominent at the top of each label, again in a shiny gold foil. This completes the core range of blends and base oils.
‘HERO’ ESSENTIAL OILS
In a beauty market where specific colours are associated with certain product types, it was decided to allow the label graphic structure to flex slightly to accommodate this, in order to remain competitive.
Labels for these ‘hero’ oil blend products have been created using the same graphic structure, but with coloured backgrounds being added to compliment the ingredient imagery. Descriptive text is allowed to be coloured to contrast and stand out accordingly.
Examples of these essential oil label variants are the brand’s new Rosemary Mint Hair Growth Oil and Red Onion Hair Oil products, images of which are show below.
The essential oils with their new label graphic identity are being rolled out to independent retailers and online stockists as stocks are replenished.
(ORIGINAL ARTICLE)
NEW AROMATHERAPY BRAND LOGO AND ESSENTIAL OILS LABEL GRAPHICS PROJECT 2012
Based on an long-standing relationship with one of the UK’s leading beauty wholesalers, we were asked to look at the product labelling for a new range of aromatherapy essential and carrier oils under the Mamado Aromatherapy brand.
The range of over 25 essential oils are sold in amber glass pharmaceutical bottles to maintain the quality of the contents. These bottles feature large self-adhesive labels with gold metallic foiled logo and stock photographic imagery of the main ingredient. Carrier oils such as olive oil and almond oil are sold in smaller clear bottles with full wrap labels.
As well as the strong product ingredient imagery each label has colour-coded product text and a large initial ‘M’ complementing the imagery for on-shelf appeal. This obvious colour coding is designed specifically for non-English speaking markets where the product is identified by colour/imagery alone.
The range of essential oils also includes glycerine and West Indian Bay Rum oils varieties as shown below.
The aromatherapy range featuring the essential oil label graphics is available through independent retailers and online.
Another aromatherapy-style project we’ve worked on is for Chawtons Aromatherapy details of which are here.
