New marketing flyer design for Minnitron Ltd, one of the UK’s oldest printed circuit board manufacturers, based in Ramsgate, Kent.
Paul Cartwright Branding has been working with Minnitron Ltd. for the past five years on a variety of projects including company brochure, other marketing communications and the design of their trade show exhibition graphics.
The marketing flyer design features Minnitron’s now signature ‘circuit pad’ pattern which has been digitally printed onto pearlised board. Printing onto such a material gives an overall metallic effect without the expense of metallic ink. The metallic effect also reflects the company’s technical nature and quality.
The two flyers have been created to communicate the company’s introduction of a new laser scanning service and the a new gold finish to the company’s production capabilities.
The premium-look flyers are presented in matching blue and gold foiled envelopes for sending out to clients and at other marketing events.
FROM THE CLIENT:
We have worked with Paul for many years now. We originally went looking for a designer to help us provide artwork for a trade show, but what we found was a designer with a huge understanding of our business, so ended up working alongside Paul for all our creative and branding needs.
KIRSTY HYLAND | MARKETING DIRECTOR
We work in an incredibly competitive marketplace, so have to stand out from our competitors – with such a good understanding and an excellent working relationship, Paul always manages to produce innovative and quality designs.
Having worked with many designers I find Paul has a unique positioning due to his commercial awareness – which enables him to provide work that not only fulfils our brief, but also often exceeds it. I can’t recommend Paul enough, he is very succinct and will give you a strong understanding of what to expect from his work. So far we have approved the designs from first draft as they always hit the mark!
Another electronics-based project that we’ve worked on is for Smartshow Lighting – updating their company logo, packaging and online identity.
