New shampoo bar carton graphics for Bath, Bubble & Beyond’s new range of men’s all in one bar products.
Pleased to announce our work on the design development of these larger, man-sized all-over face, body, beard and hair shampoo bars for this UK-based soap brand.
With the introduction of a sophisticated masculine grey colour, the two varieties of men’s all in one bar soaps (Vetiver and Azure) are distinguished by a subtle ping colour which extends around the frame and onto the signature wave detail and brand logo itself.
Following on in the design framework that we previously created for the brand, these new cartons maintain the key elements which identify the Bath, Bubble & Beyond brand.
The original framework project was undertaken to give the brand an overall structure, keeping all of its varied products as part of a ‘family’ visually – notably through the consistent use of the the ‘Bath, Bubble & Beyond’ brand logo, the soap bubble icon and the wavy horizon lines.
These new men’s all in one shampoo/soap bar products show the flexibility of the system we have created, maintaining the brand’s overall identity and yet allowing it to flex in order to accommodate different audiences and styles of product.
(Our other work we’ve created for the brand is here.)
The new, larger sized bars are available online at independent retailers.
Other similar men’s brand and packaging graphic design projects that we’ve worked on are:
