Having created the original Merumaya skincare packaging graphic identity back in 2012 (see the original skincare design project here) and created all of the brand’s packaging artworks since then, the client came back to us to work on refreshing and developing the identity now that the brand has become more established.
WHAT’S NEW
The original logo and brand colours have been retained and coupled with more luxurious embossed and metallic foiled print finishing details.
The ‘Integrative Effective Skincare strap line has now been shortened and the Merumaya ‘M’ initial, name and strap line now sit within a framed ‘badge’. This now sits centrally, anchored to the top of cartons and product labels, finished in a silver foil.
A new icon, designed originally back in 2012, but not used, now features in one corner on the front face and also on the top of each carton.
HERO PRODUCT GRAPHICS
The skincare brand’s hero product; Iconic Youth Serum features a special treatment in the form of a blind embossed pattern over the front of the carton.
The revised skincare packaging graphic approach now has a simpler and more spacious feel, with less focus on communicating the key benefits of the products, and more confidence in the layout and branding itself.
The client’s choice of matching product pumps and silver collars ties the range and silver foiled finish and the new full height labels allow for the inclusion of both English and French descriptions.
The new look products featuring the new carton design and labelling are available at www.merumaya.com
Another design refresh/update project you may find interesting is our work on White Lotus’ skincare product identity.
