Having worked on the body care label design of online retailer Nexrastore’s own-brand of skincare products over the past 12 months, we are pleased to publish details of the project.
The brief was to design a bold, modern identity that would photograph well in specialist beauty magazines and feature strong, stock photography to reflect the fragrance of each product.
As a result we have refined the existing Nexrastore brand logo which now appears on the labels in a shiny silver foil.
Beautiful close-up images of flowers related to the fragrance of each product have also been selected. We have introduced bright highlight ‘ping’ colours which tie-in with colours taken from the fragrance photography – all of which sit on a rich-brown unifying background.
The products are being launched in stages; a body lotion, shower gel and a day/night cream. These are currently available along with versions of body care label design created by a 3rd party on the brand’s website.
FROM THE CLIENT:
Paul Cartwright Branding did a fantastic job branding our toiletries line and re-drawing our company logo. From initial concept to final labels, Paul was helpful, patient and most of all highly professional. Due to his proven experience in the sector, he helped us to understand the power of the brand and to reinterpret and improve our initial ideas. We wanted boutique style products and that’s exactly what we got. The result is a first class brand, visually striking labels and real identity for our business. Our brand has been well received by beauty editors and I would have no hesitation in recommending Paul to any start-up or established business. We will definitely use Paul Cartwright Branding for future projects.
DELPHINA JONES | MANAGING DIRECTOR
