Paul Cartwright Branding was contacted by occo London to create the master product and packaging artwork files for a new, Croatia-inspired, natural, luxury skincare range.
Taking the existing design visuals from another design agency and working with Steve Humble Design, we have created over 100 specific bottle and carton artworks, comprising of 65 body care products across six fragrance categories and a range of skincare products. Each category featured an intricate repeat pattern, tonal colours and various bottle, pump and jar shapes.
Initially, a master artwork was created for each primary product and the associated carton. Once approved the remainder of the packaging artworks were then laid out to maintain consistency and the result is a stunning product range.
Paul Cartwright Branding has previously worked with Anna Doyle and Yasuda Avery, key members of the occo London team, on other skincare and health and beauty design projects for premium brand, Molton Brown.
PROJECT: Paul Cartwright Branding were also asked to create the graphics for four seasonal gift boxes. Elements of the main occo logo were taken and applied in striking and complementary colour ways to a simple flip-top wrapped board carton containing a variety of gift-sized amenities products.
FROM THE CLIENT:
I have had the pleasure of working with Paul Cartwright (Branding) for over 13 years. This is testament to an incredible service. Always creative and dynamic, speed and efficiency of delivery, personal, exceptional service, consistently better in every way than any high profile branding agency. I would not hesitate in recommending PCB to anyone looking for this type of creative consultancy, whether a large established brand or small start up, PCB will approach the brief in an innovative, but commercial way, ensuring both creative solutions and budgets are met. A first class branding agency!
YASUDA AVERY | DESIGN DIRECTOR
The collection launches at premium retailers including; Harrods, Fortnum & Mason and selected John Lewis, Fenwick and Heals stores.
