We are delighted to have Marshgate Farm contact us again to look at the graphics for their new own-brand pre-packed pear packs.
Having designed the logo and label graphics for the well-known Kent pear grower’s juice products some years ago, it was great to have them return and ask for our help on this new project.
We were tasked with creating the graphics for their four pack of Class 1 Conference pears, sold on a black cardboard tray and a clear outer wrap typical of supermarket pre-packed fruit.
Using our in-house 3D visualising software we were able to present very realistic mockup concepts for the client’s discussion.
The outer wrap/sleeve of the chosen concept is printed using the brand’s bold black and white logo, set on a vivid green band that runs around the diameter of the pack.
A repeat line of outlined pear illustrations sit on the top and bottom of the pack and allows the packs to be merchandised ‘end-on’ and still maintain brand recognition.
The client is delighted and with thoughts on wholesaling other fruits in similar packaging. The new pear packs are available through UK wholesalers.
You may find our label design work for a similar UK-based food supplier, Grove Oils of interest.
