Paul Cartwright Branding were contacted to overhaul the corporate identity of a chain of advanced beauty clinics, formerly known as Bare Necessity. All aspects of the group’s identity were to be re-designed and after five months’ work the outcome is Renew Medica – Advanced Medical Aesthetics.
THE LOGO
The challenge was to create an identity that conveyed the company’s established medical knowledge and experience and, at the same time offer a friendly and approachable exterior to a potentially daunting and intimidating field of invasive treatments.
The resulting logo features soft natural tones and contains a subtle message of creating a ‘NEW ME’.
MARKETING AND PROMOTIONAL MATERIALS
Collateral items such as company stationery, brochures, clinic door hangers, client-facing and internal staff literature and advertisements have all been considered.
A suite of model images has been chosen and these feature to promote either the company or specific treatments and offers.
The arrangement of four dots, taken from the logo itself, is used as a repeat pattern for discrete detailing such as gloss varnishing on A4 customer presentation folders as shown below.
The clinic corporate identity project covered all interior design and fittings such as reception desk, product displays (designed by Adam Hewitt), tying-in through use of colour, and all interior and exterior signage feature the same typography.
FROM THE CLIENT:
I first used Paul Cartwright Branding in 2005 for a complete re-branding project and found a high level of professionalism from the outset. The empathy and understanding of our Medical Aesthetics business was remarkable. The resulting design was spot on. Our customers loved to new look and feel and often praised the design. From day one, Paul Cartwright Branding fully understood our vision and have consistently created eye-catching designs.
I would not hesitate in recommending them to any other business or individual, in particular if your requirements are for top quality designs, a fantastic level of professionalism and stunning results.
JULIE HAYDEN-BAKER | OPERATIONS DIRECTOR
We like to believe that our work shows a sense of consistency and consideration whether designing an identity from scratch or overhauling or refreshing an existing one. Our testimonials certainly reflect this!
A skincare design project which you may find interesting is our work for Rodial skincare.
