Shampoo bars have become very popular as an alternative to the usual plastic bottle-based varieties and we’re pleased to announce our involvement with the re-design of Bath, Bubble and Beyond’s new range.
Following on from the children’s bath fizzer identity we created for the brand earlier this year, the UK personal care manufacturer has re-launched its popular range of shampoo and conditioner bar products with new product packaging featuring the graphic structure as designed by us previously.
The new shampoo bars and their matching conditioning cousins are packaged in recyclable cardboard cartons and feature a simplified colour scheme coupled with a gender-neutral grey colour-way.
Each cleansing bar has a specific feature or hair type suitability which is reflected through the use of a specific colour used above/below the brand’s signature ‘wavy horizon’. This allows the shampoo and conditioner products to be identifiable individually and yet, seen as part of a complementary pair.
Each bar product carton features a tear-drop shaped aperture to allow shoppers to pick up the product and smell the fabulous, newly formulated fragrances – without needing to open the carton.
The new shampoo and conditioner bars are available online and at www.bathbubbleandbeyond.com
