New skin lightening product range graphics project for Soft ‘n White, one of Beauty Wholesale’s own-brand product skin care ranges.
THE LOGO
We were asked to refine the existing Soft ‘n White skincare product logo as well as creating the packaging graphic design for this new range of carrot oil-based skin lightening products.
The existing logo had a handmade feel and didn’t reflect the quality of the brand and its product ranges. So, after updating the typeface and a general tidy up of the various elements the new version was created.
ALL ABOUT ORANGE…
Bright orange is an unusual colour in the skincare market, but we have chosen to use it to reflect the carrot extracts that are contained within the product formulation.
The existing Soft ‘n White packaging identity features a circle graphic that contains the sub-range name. As the Soft ‘n White range has other existing product ranges we have decided to keep this for consistency’s-sake. We have further extended its use further in the form of subtle spot varnish repeat pattern wherever space allows.
The metallic gold foiled logo and high gloss varnish repeated detail are key details in the skin lightening product graphics of the range and create an overall eye-catching identity.
The updated skin lightening product range is available online and through independent retailers.
You may also be interested in other skincare product range design projects we’ve been involved with
