PROJECT: A new scented candle brand identity project from us! We are pleased to announce our work for Urban Apothecary London on the graphics for their new sub-range of home fragrance products.
SCENTED CANDLE BRAND IDENTITY
The range, initially launching as seven, delicious-smelling, old school dessert-inspired candles, each with evocative scents such as ‘lemon meringue’, ‘custard cream’ and ‘mint creme’. Sold in jam jars to reflect their food-inspired fragrances they feature bold, American-style typography and coloured labelling.
These bold, funky colours reflect the relevant school dinner-style pudding fragrance and appear on both the lid label and outer wrap label.
REED DIFFUSER PACKAGING
Based on the success of the scented candles, we were asked to develop the same candle brand identity to work on the labels and outer packaging for some new home fragrance products, following on in the style of the large dessert-fragranced candles created by us previously.
The new products consist of reed diffusers and mini fragranced candle gift sets with matching dessert fragrances, such as ‘carrot cake’ and ‘chocolate brownie’ and maintain the bold, modern, block colour coding of the candle brand identity.
The elegant faceted glass diffusers are packaged in a fold-over pouch-style carton with a hexagonal window which ties in with the form of the diffuser itself and matches the jam jar too!
These new diffuser products are currently available in a range of 6 delicious fragrances in selected Boots stores and online.
We have also designed the packaging identities for Urban Olfactory’s candle range and label graphics for Sebnini’s luxury fragranced candle ranges.
