PROJECT: We were approached by the owner of a startup clothing company looking to create an identity and the fashion product branding for a new women’s clothing brand called Flaiver.
The logo features a kaleidoscope of overlapping colours, each colour representing a ‘flavour’ – tie-ing in with the brand’s choice of describing clothing colours as ‘dark blackcurrant, lemonade ice’ or ‘bubblegum pink’ rather than the usual purple, yellow or plain pink.
We have created a full suite of fashion product branding elements including; a double sided, two piece generic swing ticket, product woven sew-in labels, size pips and a garment cuff rider along with tissue paper and a mailing envelope.
A company letterhead, compliments slip and business card have also been designed, featuring sections of the kaleidoscope icon cropped to one edge.
Initially set up as an online venture the brand has opened a store in Norfolk, UK.
FROM THE CLIENT:
Having a background in marketing and promotions, I was aware of the importance of creating a strong brand and identity. I selected Paul Cartwright Branding to create a logo for me, and have to say, I made a fabulous choice! I am absolutely thrilled! The logo, is clean, sharp, bright, punchy and dynamic.
Paul Cartwright was amazingly patient with my pedantic requests and was very intuitive with my explanations. I ought not to recommend him, as I would rather keep him all to myself, but I have to say, if you believe in the power of the brand, like me, get in touch with Paul Cartwright Branding. We’ve just begun our journey and I can guarantee, Paul Cartwright will be with us every step of the way!
PENNY CALVERT | MANAGING DIRECTOR
Details of an identity we created for a fashion designer’s clothing label are here.
