Using the packaging identity of the existing skincare product range as a basis, Paul Cartwright Branding was appointed to refresh the identity of The Refinery, a premium mens grooming emporium and extend it to work across the brand’s skincare brochure, treatment brochure, advertisements, gift vouchers and website.
SKINCARE BROCHURE
The skincare brochure design features a mixture of close-up model photography with luxury lifestyle product imagery. These are contrasted with very open pages which have very minimal content apart from details about the specifics of the skincare product.
We mocked up all of the photography in our studio prior to art directing the photoshoot for the lifestyle shots. We then produced the final artwork for the brochure which has been printed onto a tactile, uncoated textured material.
WEBSITE THEME
In order to tie-in the same visual experience and remain consistent to the structure of the newly designed skincare product and treatment brochures, Paul Cartwright Branding has applied the same graphic style to The Refinery’s website, echoing the design and colour coded divisions of the printed brochures.
Their website is www.the-refinery.com.
PROMOTIONAL FLYERS
The Refinery mens grooming salon contacted us once again to create some eye-catching and yet brand consistent promotional flyers for an ‘Early Bird’ promotion and new pain-free hair removal treatments launching that month.
The flyers feature the brand’s corporate brand colour and we have introduced the highlight colours from the brochure in the form of stripes/bands as a means to create divide the offer information.
We’ve also worked on the carton design of some men’s all in one shampoo bar products which you may find of interest. Details of the project are here.
Marketing and promotional materials are key when supporting a new brand and our work for ARK Skincare can be found here.
